PBR has partnered with Crave Entertainment to develop console video games across many different platforms. The games will showcase the world’s best bull riders against the world’s best bulls. They will allow fans to compete as either the bull rider or the bull as they go head to head in the toughest sport on dirt. The strategy is simple – gather enough points throughout the Season Mode to see if you are tough enough to make it the PBR World Finals and take home the gold buckle.
Be sure to click on the PBR Game Page and vote to make sure your favorite bull rider will be featured in the PBR video games, www.pbrnow.com
Along with PBR console games, the PBR is excited about the release of PBR Mobile Games and applications. PBR has partnered with Oasys Mobile to bring the PBR mobile games to fans across the country.
“PBR is in the midst of an aggressive campaign to develop games and entertainment applications that feature the PBR brand, sport of bull riding and our animal and human athletes,” said PBR CMO Sean Gleason.
The games will be available at your local retailer in October, just before the 2008 Built Ford Tough Series World Finals, presented by Wrangler. In the mean time, go the PBR’s Game Page for exciting updates and insider information.
About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air. In addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.
About SVG Distribution / Crave Entertainment:
Based in Newport Beach, California, SVG Distribution / Crave Entertainment, a subsidiary of Handleman Company, is a full-service video game sales and distribution company and specialty publisher of videogame entertainment products the PSP® (PlayStation®Portable) system, Wii™, Nintendo DS™, Game Boy® Advance, Nintendo GameCube™, the PlayStation® game console, PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and the Xbox 360™ video game and entertainment system from Microsoft. For more information about SVG Distribution / Crave Entertainment, please visit www.svgdistribution.com and www.cravegames.com.
About Oasys Mobile, Inc.:
Oasys Mobile, Inc. is an industry leading developer as well as a publisher and aggregator of premium mobile games, mobile media applications, and services. Our cutting edge approach to mobile technologies enables us to provide a unique, high-quality, compelling, and user-friendly mobile entertainment experience.
We pride ourselves in working with the very best in the mobile wireless industry by developing top-ranked franchise games and applications based on relationships with the following well-established brands: PBR®, Mattel®, Sid Meier’s CIV IV: War of Two Cities, Railroad Tycoon, and Pirates! Phil Hellmuth, AROD™, The Wall Street Journal® and Hooters® Calendar. With over 30 branded titles representing all major categories, we provide a broad and diverse product line which is distributed through an extensive domestic Carrier network accounting for 97% of all wireless subscribers.
For more information, go to www.oasysmobile.com.
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