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Trucks
2007 truck
of the year
winner: chevrolet silverado
DID
YOU EVER notice that the model-lifespan of most new vehicles is
about the same as a
presidential term of office? New-car models
get voted in about every four years, but pickups-being immensely
popular in the United States of Home Improvement-generally hang in
for two terms. And because full-size pickups are also immensely profitable,
the major parties tend to spend those eight years paying their best
and brightest product planners and engineers to research and develop
the next blockbuster pickup. These folks are not dummies, so when
one of the new breadwinners arrives-and the rivals always stagger
their intros to hog the limelight for a year-it’s big news
and a strong contender for Truck-of-the-Year glory. This year, it’s
the Grand Old Car Company’s turn, with a new Chevy Silverado
and GMC Sierra.
One
of the three pillars of every “of the year” contest
is significance, and on that score this contest was the GMT900’s
to lose. Sales of the two brands tally well over a million units
year in and year out, owing to the squillion different combinations
and permutations of cabs, beds, drivetrains, and suspensions offered.
There truly is a truck for every purse and purpose from the entry-level
construction worker’s no-frills V-6 work truck to the fully
loaded limo version his big-boss will drive to the building’s
gala grand opening. But market significance doesn’t energize
the Truck of the Year voter base, so at the beginning of our hellish
week of testing, the Silverado and Sierra had plenty to prove-and
each other to beat.
Both trucks
make an excellent first impression with fresh styling that differentiates
the brands well. Our eyes gravitate slightly
toward the Chevy’s chrome-bisected grille and brawnier square-shouldered
quarter panels. The interior design is even more impressive than
the sheetmetal, with Chevy’s fake wood earning higher marks
than the Cadillac’s timber. All the sheens, textures, and colors
suggest that GM’s benchmark may have been Audi sedans, rather
than Ford, Dodge, Nissan, and Toyota pickups. Even the entry-level
dash fitted to our Sierra looks classy. And our appreciation of this
cabin only deepened while blasting down the highway or bouncing along
the orchard trail. The seats (front and back) offer great support,
and the interior’s hush is never disturbed by a squeak
or rattle.
The new cargo
bed earned high marks for utility, especially as equipped with
a $175 cargo-management system (aluminum rails
with adjustable
tie-down anchors around the upper edge of the bed) and the
$95 spring-loaded EZ-Lift tailgate. The judges also appreciated
that
the sides of the
bed are low enough to reach over, unlike the cargo boxes
on the Avalanche/Escalade EXT and the current Ford F-150.
Our Chevy’s
5.3-liter V-8 featured fuel-saving displacement on demand (and
a nifty dash readout to indicate when it’s operating
in V-4 mode), boosting fuel economy to an EPA-rated 16
mpg city/20 highway. Among its peers, only the Dodge Ram Hemi offers
a similar
system, but its EPA numbers trail by one mpg each. Some
voters expressed reservations about the overall smoothness of the
engine and the four-speed
automatic’s shift quality, but this drivetrain motivated
our 2.5-ton four-wheel-drive truck to 60 mph in a respectable
8.2 seconds-that’s
.03 second quicker than a rear-drive 5.4-liter Ford F-150
(our last full-size TOTY) and 0.4 second in front of the
Dodge Ram Hemi 4x4.
What’s more, that figure stretched by only 1.2 seconds
when carrying a 1050-pound load (900 pounds slowed our
2004 Ford by the
same amount, and 1050 added 1.3 seconds to the Dodge).
In our boat-towing test, all five contestants saw their
1/8-mile acceleration times
stretched by about a third (around three seconds each),
with trap-speeds dropping by a quarter. Fitting a bigger
engine or shorter gearing
will only widen the Silverado’s (and Sierra’s)
lead in cargo toting and towing contests.
Numbers only
tell half the story, though. Our judges were impressed with the
Silverado’s composure when loaded. The truck didn’t
ride down on its bump stops, and while the front end
felt a bit lighter, there was no loss of control. Engaging the
transmission’s
Tow/Haul mode tailors the shift logic, improving acceleration
and deceleration
performance by delaying upshifts under acceleration and
downshifting early when slowing or braking. Loaded or unloaded,
the new
rack-and-pinion steering drew praise for its direct feel
and isolation from undesirable
road inputs.
Our lighter,
lower-spec GMC’s Z71 offer-road package, riding
on 265/70R17 tires felt considerably more compliant-on-road
and off-than did our Chevy’s Z60 high-performance setup,
with its low-profile 275/55R20s. The Silverado was described as “bouncy” and
accused of inciting copious “gut-jiggle” over
washboard surfaces (likely among editors lacking washboard
abs). Truck Trend
editor Mark Williams was “impressed that the
old-school live-axle and leaf-spring rear suspension
actually held up better than the
new-tech Ford Explorer Sport Trac’s independent
rear suspension on twisty roads and wavy tarmac.” Relative
to ride, Chevy and GMC both offer a wide range of suspension
options.
A long week of
testing served to satisfy our judges that the new GM full-size
pickups had earned top
marks on
the superiority
front,
and by restricting the price increase to about $300
on most models, the Chevy and GMC scored well in
the Value
category
as well.
All that remained was to select a winner among these
closely matched
contenders. To do this, we first examined the breadth
of each model line. The bottom rung at each brand
is a no-frills
work
truck priced
at $18,760. The Chevy range eventually will be topped
by a Silverado SS performance model, while the GMC
line will
be
capped by a
Sierra Denali lux-truck. Each is likely to employ
a detuned version of
the Cadillac Escalade’s 6.2 liter V-8. The
Chevy may price out a bit cheaper, but such a slim
difference among two niche models
was deemed insufficient to swing the vote in either
truck’s
favor.
So the final
vote came down to-as so often happens in politics-a popularity
contest. Will all precincts
reporting,
the better-known,
higher-selling Chevy gets the nod as Motor Trend’s
Truck of the Year for 2007.
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